"Stopping the World" is a collection of seven pictures. The title comes from the concept of the same name by Castañeda, out of its context. The pictures want to show up in the audience a question about the perception of our "political identity". The "political identity" is the compass of our political way to do in society. We could suppose that the flow of information that we permanently receive preserve it. What happens if the flow of information suddenly stopped?
Vincenzo Fiore Marrese, Stopping the World © Marrese
It looks like that software like Photoshop is used to edit these pictures. But it is not used. A different type of software was used instead, a "binary file editor", that represents the image file like a text in binary code.
Every picture has two sides. The first side is the technical nature (how can we made the picture?), and the second side is the representative function (what represent the picture?). Generally, the representative function prevails on technical nature in the perception of the picture. What caught our attention, when we look at a picture, is the representative side, we want to understand if it represents an apple or a chair.
The audience should be in front of the work with a critical thinking attitude. We see a chair, but we know, at the same time, that is a set of numbers. The critical thinking attitude in front of the picture is a sort of suggestion. We should keep the same attitude in front of the topic of the work.
In these trends, Google tries to catalogue the user research to a specific topic. These titles are the categories related to the topic of "politics". There are the main categories about users queries and the growth percents: Totalitarianism Form of Government +450%, Regime +80%, Liberalism Political Philosophy +50%, European Union +40%, World +40%, Plato Athenian Philosopher +70%. The last title, related to Amazon's picture, it is not a category but a query. Google relate this query to political topics. In English is "Amazon's Return Policies", but in Italian, in this context, the world "policies" is "politics" (like "politics" in English), so this is the reason why Google relates this queries to political topics. Anyway, for humans readers, put together a sentence like "Amazon's Return Policies" and "Totalitarianism Form of Government" sounds strange. This ambivalence created by Google and by the Italian language looks like a "lapsus" and creates new questions.