Vincenzo Fiore Marrese

Catalogue

Stopping the World

"Stopping the World" is a collection of seven pictures. The title comes from the concept of the same name by CastaƱeda, out of its context. The pictures want to show up in the audience a question about the perception of our "political identity". The "political identity" is the compass of our political way to do in society. We could suppose that the flow of information that we permanently receive preserve it. What happens if the flow of information suddenly stopped?

Stopping the World

Vincenzo Fiore Marrese, Stopping the World © Marrese

Album

©VFM, picture by V. Fiore
©VFM, picture by V. Fiore
©VFM, picture by V. Fiore
©VFM, picture by V. Fiore
©VFM, picture by V. Fiore
©VFM, picture by V. Fiore
©VFM, picture by V. Fiore

The pictures come from two photographies. The first is from a small village in Brandenburg, in Germany. The second is from an Amazon logistics centre close to Turin, Italy.

It looks like that software like Photoshop is used to edit these pictures. But it is not used. A different type of software was used instead, a "binary file editor", that represents the image file like a text in binary code.

The pictures were damaged to show up their technical nature and to put in the contrast between their representative function.

Every picture has two sides. The first side is the technical nature (how can we made the picture?), and the second side is the representative function (what represent the picture?). Generally, the representative function prevails on technical nature in the perception of the picture. What caught our attention, when we look at a picture, is the representative side, we want to understand if it represents an apple or a chair.

The technical nature is underline to create a contrast. This contrast suggests the key to interpret the whole work. We should use a critical thinking approach.

The audience should be in front of the work with a critical thinking attitude. We see a chair, but we know, at the same time, that is a set of numbers. The critical thinking attitude in front of the picture is a sort of suggestion. We should keep the same attitude in front of the topic of the work.

The topic of the work is political. Every image has different titles. The titles come from Google's trends about the queries of Italian users related to the topic of politics.

In these trends, Google tries to catalogue the user research to a specific topic. These titles are the categories related to the topic of "politics". There are the main categories about users queries and the growth percents: Totalitarianism Form of Government +450%, Regime +80%, Liberalism Political Philosophy +50%, European Union +40%, World +40%, Plato Athenian Philosopher +70%. The last title, related to Amazon's picture, it is not a category but a query. Google relate this query to political topics. In English is "Amazon's Return Policies", but in Italian, in this context, the world "policies" is "politics" (like "politics" in English), so this is the reason why Google relates this queries to political topics. Anyway, for humans readers, put together a sentence like "Amazon's Return Policies" and "Totalitarianism Form of Government" sounds strange. This ambivalence created by Google and by the Italian language looks like a "lapsus" and creates new questions.

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